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The Flair Index

Redefining Southern Style: Capitol's Laura Vinroot Poole

"As the internet continues to upend long-standing practices, especially brick-and-mortar retail, it has also made us realize and appreciate even more the expertise, enthusiasm and old-fashioned one-on-one personal service that a few gem boutiques offer. Laura Vinroot Poole’s shop, Capitol, in Charlotte, North Carolina is one of those rare havens. Successful boutiques aren’t just about the clothes, they become almost cultural institutions that have a great, and in this case decades-long, influence on the clientele they serve and even the designers who create relationships with the store. As Capitol gets ready to celebrate it’s 20th anniversary, the woman behind it (as well as a men’s shop, and a personal shopping app House Account that links the user to Capitol and other high-end fashion boutiques) talks about why being well-dressed is a Southern must, her commitment to creating fulfilling careers for the women and men who work for her, and why she’ll change her travel plans to make her Saturday morning weekly ritual."

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