ALLUDE

ALLUDE

Andrea Karg’s passion for cashmere starts at a young age. The Rhineland native first wears a cashmere sweater as a teenager, and the fine, soft material immediately takes a firm hold of her heart. Some years later, the trained lawyer realises that the selection of stylish, feminine knitwear on offer is very limited. It lights a spark and sets Karg on a journey to launching her own fashion label, which she develops during the early nineties together with husband Christian. As Allude’s creative director, Karg continues to communicate the concept and core strength of her brand in her own unique, impressive way. -Allude