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Loretta Caponi founded her namesake label in Florence in 1967 and today it continues to evolve its signature hand-embroidered clothing and linens. Now headed by Loretta’s grandson, Guido, the label champions the continuation of Italian heritage techniques – the catanella stitch is a signature – which are delicately married with modernity in whimsical, feminine pieces. Expect a mix of demure and alluring forms, all of which are richly handcrafted. -Loretta Caponi